… I’m Tife (tea-feh) Adedeji, a fashion & branding student specializing in visual identity, data-driven marketing, and creative direction.

As an art curator turned fashion branding student, I produce inclusive narratives that examine consumer behavior, brand communication, and semiotics. My hands-on approach is driven by history, nature, visual culture, and discovering underlying realities.

In my work, I apply cross-learning and a socially responsible stance to present how interdisciplinary approaches can reshape storytelling and change in fashion, beauty, consumer products, spaces, and sports.

I bake, style hair, blend scents, and make body-care and haircare products in my free time :)

Based in Amsterdam.