Dr. Denim. Glitch. Brand Book: Consumer-Driven Sub-Brand

I created a sub-brand for Dr. Denim, Dr Denim. Glitch. My research focuses on the Neodrifter mentality group. Based on my research on how Dr Denim customers and the mentality group feel, I designed a target group called ‘The Groove Muse’… a young entrepreneur and DIY queen who loves drag and curates every moment and space she is in. I built this brand book and guidelines around them.

Are you curious about the Groove Muse? Explore Dr Denim Glitch.’s visual identity, marketing, and branding mission in the grid below.

Brand design. Brand development. Brand strategy. Collaboration. Project management. Graphic design. Copywriting. Creative strategies. Creative production. Communication. Integration planning.