ZURIYA Brand Book: for the Artsy Jetsetter

Sharon, Celine, and I built a brand book for a simulated sculpted jewelry brand, ZURIYA. The consumer-driven brand concept is built for my developed persona, The Artsy Jetsetter, a burgeoning art collector who is always to the 9s and covering ground on new pieces of art, history, and spaces. I sourced, designed, and authored our tone of voice, values, and target group. Read more on Zuriya below on the pages I sourced and authored.

Logo Design by Sharon Hulzebosch

Brand marketing design. Market research. Data collection. Research design. Brand strategy. Creative design. Visual identity design. Collaboration. Creative strategies. Team management. Copywriting. Non-violent communication. Pitch & presentation. Survey design. Interviewing.